Incentive Programs
Winning pays long after the sale.
Western Bloodstock graduates keep earning well beyond the ring, through incentive programs built to reward performance.
The Programs
Three ways graduates
Three ways graduates
keep winning.
Every program below pays sale graduates for what they do in the arena. Select a program for eligibility, payouts, and rules.
Ben Emison-Milt Bradford Sale Incentive
01Graduates earned $100,000 through this incentive at the 2025 NCHA Futurity alone, rewarding the horses that perform after the hammer falls.
WB NRCHA Sale Incentive
02Built for the cow horse world, rewarding NRCHA Snaffle Bit Futurity Sales graduates for their success in the arena.
BI-WB Sale Incentive
03The Breeders Invitational and Western Bloodstock incentive, keeping sale graduates competitive long after they leave the ring.
Put your horse in front of incentive-eligible buyers.
Incentive eligibility follows the horse. Consign with Western Bloodstock and your graduate sells with earning power built in.
